The foundation of any successful charity is a thriving economic engine that allows an organization to fund, invest in, and take its essential mission to extraordinary heights. By dreaming big, assembling a committed team to turn those big dreams into reality, and becoming a master of the three Rs — Retaining, Reaching, and Recruiting — the High Impact Fundraising framework pushes fundraisers to stretch the limits of what they previously thought was possible for their cause.
The Challenges
5-25x
higher cost to acquire a new donor than to retain an existing one.
25%+
increase in revenue from just a 5% increase in your donor retention rate.
$592.5B
in total U.S. charitable giving in 2024, with 66% coming from individuals.
$6.3T
expected to be directed to charity from American estates as part of a $59T wealth transfer between 2007–2061.
The Five Pillars of High Impact Fundraising
Dreaming
A big, bold goal is the most important thing an organization can have.
Teaming
You need to make sure the right people are in the right seats on the bus.
Retaining
Keeping your current donors should be your highest fundraising priority.
Reaching
Major gifts are a fundraising cheat code, but you must learn how to unlock them.
Recruiting
Your new donors will one day become your major donors.
Available Products
Reimagining Fundraising: How to Build a High Impact Fundraising System
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The Official Reimagining Fundraising Workbook: A High Impact Fundraising Companion
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